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Royal Blue

About

Independent designer, Amsterdam.

Brand · Digital · Motion · Since 2014

I'm Flaue Udo, an independent designer working between brand, web and motion. For twelve years I've helped founders, studios and cultural brands find their voice and turn it into work people remember.

Portrait of Flaue Udo
Flaue Udo
Amsterdam, NL

One designer, start to finish

Before going independent I led design at a studio in Rotterdam and shipped products for teams in London, Berlin and New York. Today I take on a handful of projects a year.

You work with me directly, from the first sketch to the last frame. No hand-offs, no account managers, no lost details.

12
Years of practice
84+
Projects shipped
9
International awards

Services

Four disciplines, one point of view.

01

Brand identity

Names, logos and type systems that hold up for years.

02

Digital design

Websites and products, designed in Figma and built in Siteloom.

03

Art direction

Campaigns, photography and editorial with a point of view.

04

Motion

Logo motion, product films and interfaces that feel alive.

Trusted by

Eight brands, one standard.

01
Velluto Moreno
02
Rolda
03
Oak & Pine
04
Lumavolt
05
Lonne
06
Ilvar
07
Hinfold
08
Modular Sound Works

Recognition

Nine awards, one obsession.

Pixelfolk

Site of the Day, three times

2024 — 2026
Lumen

Lumen of the Day, twice

2025
Web Design Honours

Website of the Year

2024
Letterform Society

Certificate of excellence

2022
Lowland Design Prize

Nominee, communication

2021