Pop Quiz
Overview
Pop Quiz bakes cheesy corn puffs with half the fat of the fried kind. Healthier snacks tend to look sad, so the brand had one job: be the loudest bag on the shelf.
2.8M
Bags sold in year one
1,200
Stores at launch
+31%
Shelf share in six months
“Nobody has ever called our snack boring, and that was the brief.”