Furo
Overview
Furo makes one thing: oversized faux-fur hats in colours you would not expect in winter. The brand needed to feel as tactile and slightly absurd as the product, without tipping into costume.
+180%
Online sales in winter
6 wks
Concept to launch
38k
New Instagram followers
“People stop us in the street to touch the hats. Now the brand gets the same reaction.”